Friday, February 14, 2020

Public Relation Plan Assignment Example | Topics and Well Written Essays - 3250 words

Public Relation Plan - Assignment Example By November 2005 it had 443 supermarkets and 287 convenience stores. For decades this chain of stores was number one in the UK market. It lost its position against TESCO in 1995. It reached to third position behind Wal-Mart owned ASDA in 2003. The reasons for this were better strategies adopted by the other two companies than Sainsbury, leadership and customer satisfaction. In today's scenario one's daily life is full of examples of services. When one think about service, service marketing triangle or rather pyramid comes to his mind, which has following components in it. The first part of the paper covers the situation analysis for Sainsbury. It includes competitor analysis and SWOT analysis. These two factors are important for any marketing, media or publicity decisions. This self-analysis and market analysis gives an opportunity to list all the factors important for the organisation. A good analysis throws light on various issues and topics, which can be utilised successfully for the publicity purpose. The next section deals with the target public section. This group deals with the fraternity group towards which the publicity plan will be targeted. According to this target group the publicity plan will have message, mode and timing of communication. Client strategy includes the message, objectives and other details of publicity plan. At the end the budget related to the publicity plan would be discussed. II. Situation Analysis Sainsbury has faced various marketing conditions. One time leader had reached to third position in the market. Any strategy to make a new brand is easier as compared to re-establishing any brand. The media group has not been favourable for Sainsbury till 2005. This is a strong influencer for all readers and audience. The current favourable scenario from the media group is one of the good signs for Sainsbury. Sainsbury can in cash this opportunity along with other strategies. II.i. Competitor Analysis As per the news on Guardian appeared on March 2006, the big four - TESCO, ASDA, Sainsbury's and Morrisons account for nearly 75% of the 95bn UK grocery market. The main competitors for Sainsbury are TESCO and ASDA. These two chains of stores are leading Sainsbury. TESCO TESCO has more than 30% market share of UK grocery market. It is more than double of its nearest competitor ASDA.TESCO is market leader in UK.240, 000 people are working for TESCO. "Tesco now has 100 Extra hypermarkets, 446 superstores, 160 Metro stores, 546 Express neighbourhood stores, and "over 500 other fascia-ed stores not judged worthy of the Tesco name but that still bring in

Sunday, February 2, 2020

You are required to produce a 2500 world essay describing what you

You are required to produce a 2500 world describing what you believe to be the key factors for success in running successful projects. Your work should be - Essay Example Leadership has many definitions and it seems that there is no real consensus on exactly what comprises leadership. Despite this lack of a definition on which everyone can agree upon, the general opinions given by business professionals and analysts such as Welch (2005), Byrne (1998) and Gardner (1995) have several common points with the definition given by House (2004) who states that leadership is, â€Å"The ability of an individual to influence, motivate, and enable others to contribute toward the effectiveness and success of the organizations of which they are members (House, 2004, Pg. 15)†. The importance of leadership is directly related to successful projects because it connects with the idea of creating trust in the guidance of the project leader. This creation of trust and making the employees believe in the leadership of the leader is a trait of the leader since it requires the leader to possess the ability to motivate employees in a transparent manner without using coercion to show that the viewpoint of the leader is the correct one (House, 2004). According to Welch (2005), the idea of transparency in leadership means being completely honest with the employees about everything; going from their quarterly evaluations to the company’s annual financial reports, the leader has to create trust. It also requires the leader to be good with oral and written communications, be diplomatic and tactful as well as present his/her case to a group of peers or close subordinates when they do not agree with the decision or are hesitant at making tough calls (Gardner, 1995). Gardner (1995) and DePree (1989) suggest that for projects to be successful, leaders should set an example for the employees that they can emulate. This example depends on a complex yet close connection between the leader and the employees where the employees try to create the same qualities and abilities within themselves as the leader shows a possession of. Given the situation that